Why is a “earworm” an “earworm”? The technical definition of an Earworm – also known as an Involuntary Musical Imagery (INMI) – is the conscious experience of hearing music in your head without an external source. The earworm lives at the intersection of memory, emotion, and auditory processing. When you hear a tune that is very catchy, your auditory cortex processes it, and then your mind keeps “singing” it to you. Quite often the songs are tied to strong personal memories.
The earworm is one of music’s greatest testaments to its power over us. It’s your brain saying, in its own involuntary way: this mattered. And that’s worth savoring. So for you, what are the Earworms in Who Is Esther? For us, We Are Believers is “locked in” as earworm number one.
If you listen to the music on Spotify or Apple Music (www.whoisesther.com/now-on-spotify-and-apple-music) – let us know what you are still humming a few days afterwards.
