We’re Official.
Given the unique Who Is Esther backstory, perhaps it isn’t surprising that we are running the musical as a Social Enterprise, and that 100% of all proceeds are being directed to the Princess Margaret Cancer Foundation (PMCF).
This has taken a number of months to negotiate and put into place, but we’ve now signed formal terms. What does it mean from a practical perspective? Yes, donations for them. Yes, we can use their name and logo. But it is also a deeper partnership. Here’s an example: during our rehearsal schedule, we’ll bring music into the hospital, and share it with cancer patients, their families and staff, we’ll provide opportunities for our audiences to connect directly, and we’ll do some win-win co-branding. Stay tuned for more!